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How To Upsell
Upselling is the art of selling the next consecutive product immediately after your customers have bought the first one. This helps you ride on his/her purchasing momentum. The normal advice is that upselling occurs on the Thank You/product download page. Actually, if you can make a sharp distinction between the various "thank you" pages you may already have on your site, you can advertise more products than you may think. Here are some types of pages: 1) Newsletter Thank You Page
2) Paid Product Thank You Page
3) Members Area Sign-up Page
4) Use your 404 Code for your 404 error page at your site (sell a product every time visitors got your URLs wrong!)
5) Safelist Sign-up Thank You Page (if you run a safelist)
6) E-mail Confirmation Page
7) Opt-In Thanks You Page
8) Are there any more? See? There are more places you can sell than you ever thought of. You can even include AdSense ads for additional income-by-clicks. This is your homework: review all your "thank you" pages and think of at least 2 products related to the subject matter of each page so that you can put them in. Think of creative ways to make offers that are only exclusive to a few Thank You pages. Especially for the 404 error page, make your visitors feel they 'stumble' into a once-in-a-lifetime offer they can't resist, and you would hook them to a sale! |
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This intel was contributed by Nelson Tan
Nelson Tan
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May, 2012
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